The people who
find out what makes
people tick

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As a child in the 80s, Natalie suffered multiple injuries from wearing the decade's most popular shoes - Jellies. But time spent on the bench didn't make her bitter; it let her hone her people-watching skills and figure out what makes people tick. She wears classier shoes these days, but those observational skills are still going strong. 

After finishing her degree in Management, majoring in Marketing and Psychology, Natalie took a job in research in Auckland. That experience gave her the skills she needed to start work at Versus in 2007. 

Now, Natalie is the big boss - our Managing Director. Her natural curiosity (or nosiness) makes her a great researcher; she really wants to know what people think, and how they behave. She's always looking for new ways to connect with people.




Lucy's 7th form school report said: 'Lucy will take a sledgehammer to the world'. We're pretty sure she meant it in a good way. Lucy is a bit more restrained these days, but that strength and determination comes through in everything she does. 

Lucy studied Marketing at Massey before getting into the research side of things. As Senior Research Analyst at Versus, Lucy is responsible for all our new projects as they come in. She's also our online qualitative specialist, so she'll be the one explaining your data when you work with us. 

She loves her job because she's obsessed with finding out more - in fact, she describes it as an obsession with mastering new things. That obsession means she knows how to crochet, fix her car, write html, drive a digger, kick the hell out of people in Ju Jitsu...the list goes on. Not all her skills are exactly applicable to her job, but they all add up to a person who's constantly curious and motivated to learn - the defining traits of a good researcher.




Marguerite's first teacher thought Margie came to school to eat lunch. She's a bit taller and more mature these days, but lunch is still high on the priority list. Luckily for us, work is up there too. 

Marguerite's field of expertise is quantitative research. She loves getting into people's heads and figuring out what they think and feel - and why. She studied Design Media and Marketing at Waikato University before starting the job at Versus, and she's never looked back. 

At Versus Margie is still in charge of lunch scheduling, but on the weekends you can usually find her walking her Shetland Sheepdog George, or doing things like renovating houses and building fences.




Emma's story is a classic one in the field. As a qualified journalist turned communications and public relations specialist, for her, the progression to market research was a natural one.

After studying a Bachelor of Media Arts as well as a Diploma of Journalism, Emma worked in various roles across several print publications before joining Versus Research.

As a research executive, Emma is never without her notepad and pencil and still asks the questions, there's just a different audience these days.

Outside of work, Emma enjoys storytelling through words and imagery on different social media platforms, discovering the best cafes and curling up with a good book.




Brianna has always loved getting stuck into the creative things in life – right from when she was little, she could be found colouring-in, drawing, taking photos, crafting, singing, or creating something with lots of colour and glitter! In fact, her highest school certificate grade when she was 16 was in woodwork!

Not surprisingly, Brianna went on to study in the creative field and qualified with a Bachelor of Media Arts, majoring in Graphic Design.

Getting paid to work with images, colour, text and lots of imagination was something she always dreamed of. With over 11 years working in the design field, she joined the Versus team in early 2017 as in-house graphic designer.  

When she is not designing, she can be found singing and travelling with her two Sweet Adelines A Cappella Choruses, watching netflix, or enjoying a great local coffee spot with friends.